We built the thing we kept needing.
Six years of running outbound for B2B SaaS companies taught us the same lesson every time. The tools were never the problem. The missing layer between them was.
50+
B2B SaaS companies supported
30+
Community events run
10+
Years in B2B go to market
A newsletter, a community, a studio, a product.
None of it was a plan. Each step was the obvious answer to a problem the previous one had surfaced, which is also why the product does what it does.
- 2020
A newsletter
TechSales started as Sales 101, a newsletter about B2B SaaS selling. It found an audience of sales managers and founders quickly, which turned out to matter more than the writing did. It is where every conversation since began.
- 2021 to 2023
A community
More than thirty free events, online and in person. Operators comparing notes on the things nobody publishes case studies about: what a real pipeline looks like, what pricing survives contact with a procurement team, which channels quietly stopped working.
- 2023 to 2026
A growth studio
Running outbound end to end for B2B SaaS companies, by hand. Real campaigns, real quotas, other people's money. This is the part that produced the product, because doing the work is how you find out what the tools cannot do.
- 2026
From service to productNow
The same breaking point appeared in every engagement. The tools were fine and nothing connected them. So in June 2026 we started building the layer that was missing. Our clients' outbound moved onto it from August, and the work we used to do by hand now runs on the platform. We still run our own campaigns on it.
Why a line that ends at a yellow square.
Durak is Turkish for a stop. Our logo is the whole job drawn as one line:
- The line
- Your outbound. One continuous motion, not a pile of tools.
- The two knots
- The touches along the way: an email, a LinkedIn message, a follow up.
- The yellow durak
- Where the line was always going: a meeting with the right person. Everything else is the road there.
Yellow appears only there, in the durak. Everything else on our product and this site is teal and ink, so the one bright thing is the outcome.
Tunahan Tolga Yıldız
Hi, I'm Tuna. I've spent more than ten years in B2B go-to-market. I started as an SDR, ran outbound for more than fifty SaaS companies and hosted more than thirty community events, and TechSales started as my Sales 101 newsletter. I built the platform because I kept hitting the same wall in studio work: the tools worked, but nothing connected them.
Away from the pipeline I'm also a chef, here in Porto, where TechSales is based.
Three things you can hold us to.
Not values. Values are what a company writes when it has nothing checkable to offer. These are three specific promises, and you would know inside a month if we broke one.
Your keys, your contracts
Your data and sending tools run on your own accounts. We orchestrate those tools. We never resell the data that moves through them.
Priced on what you keep
A list of four hundred rows that cleans down to three hundred costs you three hundred. Credits are spent on work delivered, never on seats held.
We run on it ourselves
Every campaign this company sends for itself goes through the same product, on the same plan a customer buys. When something is slow or wrong, we find out the same week you would.
Two ways to work with us.
Run TechSales yourself, or have our team run the motion for you. It is the same platform either way. The only difference is whose hands are on it.