TechSales vs Apollo
Apollo is a sales platform built around its own B2B contact database, with sequences, a dialer and AI agents. TechSales is not a database: it is the layer that takes a list from Apollo or anywhere else, cleans and verifies it, and runs email and LinkedIn through your own sending tools. Many teams use the two together.
In short
- Apollo: its own database ("240M+ contacts and 30M+ companies" per its site), email sequences, a dialer, enrichment and AI agents.
- TechSales: list preparation, two-pass verification, routing to email or LinkedIn, one sequence across Instantly and HeyReach, one reply Inbox, an optional AI SDR.
- As of October 2026 Apollo lists Free, Basic and Professional plans, with Basic at $49 and Professional at $99 a month, plus Custom. Credits are pooled and expire each billing cycle.
- TechSales can search Apollo with your own key, so this is often not either-or.
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The short version
| Apollo | TechSales | |
|---|---|---|
| What it is | Sales platform with its own contact database | Outbound layer on top of your data and sending tools |
| Contact data | Own database, Chrome extension, waterfall enrichment | No database of its own: your Apollo key, a managed data source on credits, Sales Navigator, CSV |
| Email sending | Built-in sequences | Through your Instantly or Smartlead |
| Not compared here | Through your HeyReach, in the same sequence as email; a reply on one channel stops the other | |
| Calling | Dialer, call recording on Professional | No dialer |
| List cleaning | Enrichment and data tools | Prepare list: market-aware clean-up, junk folders, persona and gender splits, Reoon then BounceBan |
| Replies | Inbox within Apollo | One Inbox across email and LinkedIn with stages, AI drafts and Manual, Assisted or Autopilot reply modes |
| Turkish market | Not stated on Apollo's site | Turkish name casing and letters, Bey/Hanım rules, Turkish interface and reply classification |
| Price | Free; Basic $49/month; Professional $99/month; Custom | See Pricing |
The stack you would otherwise assemble
Outbound usually means five to ten separate tools, each with its own subscription and a spreadsheet between them. Prices below are the lowest published paid plan on each vendor's own pricing page as of October 2026, in US dollars, billed monthly; most are cheaper billed annually.
| Job | Usually done with | Published price (Oct 2026) | In TechSales |
|---|---|---|---|
| People search and contact data | A B2B database such as Apollo | Apollo Basic: $49/month | Managed data source on credits, or your own Apollo key |
| Email finding and verification | An email finder plus a verifier such as Reoon or BounceBan | Reoon daily plan: from $9/month; BounceBan: pay per credit | Built in: Apollo or managed source, then Kitt; Reoon, then BounceBan for catch-alls |
| List cleaning and splitting | Spreadsheets or a data-workflow tool | Varies | Prepare list: clean-up, folders, persona and gender splits |
| Copywriting | A general AI writing assistant | Varies | Campaign Builder, using your company knowledge and market rules |
| Email sending and warm-up | Instantly or Smartlead | Instantly Growth: $47/month; Smartlead Base: $39/month | Plugs into your Instantly or Smartlead (Studio, AI SDR); provided by TechSales on Managed |
| LinkedIn automation | HeyReach | HeyReach Growth: $79 per sender/month | Plugs into your HeyReach (Studio, AI SDR); provided by TechSales on Managed |
| Reply inbox | Each sending tool's own inbox | Included in each tool | One Inbox for email and LinkedIn, with stages and AI drafts |
| CRM sync and suppression | Manual export or an automation tool | Varies | HubSpot: suppression of customers and open deals, contact and deal on Meeting Booked |
| Reporting | A spreadsheet built from each tool's stats | Varies | Reports: funnel, first-response time, reply hours, sending health |
TechSales is one subscription for the layer in the right-hand column, plus credits for data and verification when you do not use your own keys. See Pricing.
Where they differ in practice
Apollo answers "who should I contact and how do I sequence them?" inside one vendor. TechSales answers "what happens to this list between the database and a booked meeting?" across the tools you choose: it checks every row before a send, decides per person whether email, LinkedIn or both makes sense, keeps your HubSpot customers out, and brings every reply back into one place.
That matters most when you send from dedicated outbound tools (Instantly or Smartlead for email, HeyReach for LinkedIn) rather than from the database's own sequencer, and when you sell in a market where names and forms of address need care, such as Türkiye or DACH.
When to choose Apollo instead
- You want one vendor for data, sequences and calling, and phone is a main channel for you (Apollo has a dialer; TechSales does not).
- You mainly need a large self-serve database and a browser extension for prospecting on the go.
- Your volume is small enough that Apollo's built-in sequences cover your sending, and you do not run LinkedIn outreach at scale.
You can also use both: connect your Apollo key to TechSales and Apollo stays your data source while TechSales prepares the list and runs the sending.
Frequently asked questions
- Do I still need Apollo, Instantly or HeyReach with TechSales?
- Apollo: no; people search can run on TechSales' managed data source on credits, or on your own Apollo key if you already have one. Instantly (or Smartlead) and HeyReach: yes on the Studio and AI SDR plans, because TechSales sends through your own accounts; on the Managed plan TechSales provides them. Email finding, verification, list cleaning, copywriting, the Inbox and reporting are built in.
- Is TechSales an Apollo alternative?
- For the part of outbound after the list is found, yes. For the database itself, TechSales relies on Apollo (your key) or its managed data source rather than holding one of its own.
- Can TechSales import my Apollo sequences' replies?
- Yes. Replies to Apollo sequences are read every 15 minutes into the TechSales Inbox. See Apollo integration.
- Does Apollo have good data for Türkiye?
- Apollo does not publish coverage by country. Run a search for your own buyer profile and verify a sample before you commit. See Apollo alternative for Türkiye.
Sources
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