Product-Market Fit
Detailed Explanation
Product-Market Fit describes the degree to which a product satisfies strong market demand. It's the point where your product resonates so well with customers that they actively seek it out and recommend it to others. Achieving product-market fit is the most important milestone for any startup.
Example
High user retention, increasing MRR, positive customer feedback, and organic word-of-mouth growth → product-market fit has been achieved.
Why Product-Market Fit Matters
Without product-market fit, scaling marketing and sales efforts is wasteful, you're trying to sell something people don't want enough. Once you achieve it, growth becomes easier and more efficient. Marc Andreessen famously said the only thing that matters is getting to product-market fit. Signs include: users would be "very disappointed" if your product disappeared, organic growth, low churn, and increasing engagement.
Product-Market Fit in B2B outbound
Before product-market fit, outbound is a research tool as much as a pipeline source. Run small lists, one persona per campaign, and read the replies: they tell you which buyer type and which problem respond. Splitting lists by persona keeps each test clean.