How to run LinkedIn and email outreach in one sequence

Step by step

1. Verify every email address and check who is active on LinkedIn.
2. Route each person: both channels when they have a valid email and an active profile, otherwise the one channel that reaches them. Set aside people who are open to work.
3. Write one sequence with steps for both channels, for example an email, a connection request without a note, a follow-up email, a LinkedIn message.
4. Start on the channel the person is most likely to see first: LinkedIn for people who posted recently, email otherwise.
5. Check for replies on both channels and stop the other channel as soon as someone answers.

Where it usually breaks

• The list is split by hand and the same person lands in both tools without a shared timeline.
• A reply arrives in one tool's inbox and nobody stops the other campaign in time.
• LinkedIn seats are spent on profiles with few connections or no activity, which rarely see the message.

How TechSales does it

Route by channel sorts the list (a 250-connection minimum by default, open-to-work set aside, recent LinkedIn activity or a risky email puts LinkedIn first). The sequence runs on your Instantly and HeyReach accounts with one approval, and every 15 minutes TechSales stops the other channel for anyone who replied. See Email and LinkedIn in one sequence.