Industry · HR tech
B2B outbound for HR tech companies
HR tech sells to CHROs, HR directors and talent leaders, and in markets such as Türkiye the form of address matters as much as the message. TechSales' demo workspace is itself an HR tech example, so the screens on this site show this exact case.
In short
- Personas such as CHRO, HR Director and CEO / General Manager at smaller companies, each in their own campaign.
- Hiring and new-leader signals point to HR teams with a reason to change something now.
- Turkish titles such as İK Direktörü are read for persona and seniority, and Bey/Hanım is applied only where it fits.
- Lists split by gender so each greeting is right.
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What to set up
- Personas for each HR buyer and Sort the list by persona in the Campaign Builder.
- Signals: hiring activity and new HR leaders at target accounts.
- The market pack for your target country, so names, titles and greetings follow local rules. For Türkiye see Turkish greeting rules.
Why gender and titles matter here
HR leadership in many markets includes many women, and a greeting such as 'Merhaba Ayşe Bey' is noticed immediately. TechSales guesses gender from first names, splits the list into Women, Men and Unisex or unclear, and blocks any step or A/B version that uses the wrong form of address.
Frequently asked questions
- Is the HR example in the screenshots a real customer?
- No. It is a demo workspace with an invented company (Peopleflow HR, Vantage Labs) and invented people.
- Can I target HR and finance at the same company?
- Yes, as separate personas and campaigns; checks stop one person getting both.
- Which template suits HR leaders?
- Standard for a first approach, Customer proof when you have an approved HR customer story, Signal-led for hiring or new-leader lists.
See it on your own market
Access is invite only and starts with a demo call. We walk through TechSales on your own list and tools.